EGO is a new service offering by Digi-Geeks, aimed at becoming a boutique eCommerce, growth, and optimisation consultancy.
Challenge
Our client needed a brand refresh to better reflect their evolving business values.
In response to the dynamic shifts in their industry landscape and a desire to connect more effectively with a younger audience, our client recognized the imperative for a comprehensive brand refresh.
Driven by a commitment to remaining current, aligning with contemporary values, and resonating authentically with a dynamic audience, the refresh encompassed a holistic approach — from visual aesthetics and messaging to a profound reimagining of the overall brand experience.
Goal
Position EGO as a boutique consultancy specializing in eCommerce and growth optimization, building on Digi-Geeks' trusted reputation to offer bespoke, strategic solutions.
Establish a brand identity that reflects EGO’s commitment to client-centric, tailored approaches, while setting a foundation to scale into a full-fledged agency.
Result
The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.
The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.